JANUARY 25, 2010 · BY RICK ORNBERG

Touch-Marketing: ONLY promotional products engage the senses!

ENLARGE [+]

Promoproducts Work

Social media is great, but we all still like to touch and feel.
   OK, it’s 2010 and everybody is knee-deep in modern techno-marketing. We not only have websites for our businesses, but now the trend is to make sure your firm is gathering “friends” on Facebook, amassing “connections” and “contacts on Linked In and, not to be overlooked, sending out periodic “tweets” to the rest of the “twitter-verse”.  “Text me,” is rapidly replacing invitations to “give me a call”, and you’d better be conversant in the growing number of abbreviations that replace actual verbiage in most communications.  IMHO, that is.
    Modern marketing guru’s are almost universal in touting modern techno-marketing as the way to set yourself apart from the crowd -- all of which, ironically, are doing the exact same thing.
    But there’s an oasis in this growing vast desert of binary bullhorns that helps all of us maintain more of a personal, one-on-one contact with the rest of the world, and that doesn’t stimulate responses beyond multi-thumb entered responses on a keyboard the size of an address label.

   FACT: Imprinted or logo’d promotional products are the ONLY marketing medium that engage all the senses.
 
That’s a big statement, but it’s true.  Most savvy marketers know that the success of advertising and marketing greatly depends on visibility.  Imprinted or logo’d products enjoy the largest number of visual impressions over their lifetime than any other means other than highway billboards. (And are much easier to fit into a pocket, desk drawer, purse, golf bag, etc.)
   Consider that a marketing medium that incorporates one or more senses embeds any initial impression more deeply and is remembered longer.  Sure, you use sight to read an ad or billboard, but a useful or interesting object, gift, premium, tool or desk accessory is something to can not only see, but also touch and feel, and may actually involve other sensory levels by way of texture or weight.
   Some promotional products, such as candies, chocolate products, nuts and other food items involve the most basic sense of taste.  And even taste would fall flat without the sense of smell, such as experienced with lip balms, sanitizer or insect sprayers, plant products and -- of course -- all those nice food products you’re also smelling.
   Some promotional products use sounds or amplify sounds. Some others even muffle sounds, reduce them, or even block them completely.
   Personally, I like those that go after one of the most important senses, that being our sense of humor.
   Used as handouts or giveaways, promo products provide you with that personal “touch” with potential customers, provide a path toward “hearing” more about your product or service, and can help you “smell” out additional sales in the process.  Best of all, they help keep your logo or name in “sight”, so when the need arrives, your customers know who to call.

 Give us a call and let's "touch" bases on some ways to enhance your marketing efforts!